Flokk 2030 Sustainability Goals

Flokk are the leading manufacturer of high-quality workplace furniture in Europe, they are forward-thinking and driven by a passion for furnishing. Sustainability is a core component of all their products. In this impactful film, I delved into Flokk's previously used flat 2D style and proposed an evolution by incorporating 3D elements. The aim was to provide customers with a tangible feel for the materials used in their products, adding a sense of tactility to the backgrounds and elements of the video.

The heart of the creative lies in a carefully constructed script, brought to life through bespoke 3D visuals representing key moments in the narrative. Collaborating closely with Flokk, we created materials mirroring those in their products, meticulously tested lighting and texturing, and incorporated specific product designs as block colour elements into the sequence.

The result is a film that articulates Flokk's ambitious sustainability goals for 2030 while engaging the audience on a sensory level. The fusion of 2D and 3D elements delivers a visually rich and immersive experience, showcasing both a commitment to sustainability and the craftsmanship and material essence that defines Flokk's products.